Jewish and Israel Studies

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Advocating Propaganda – Viewpoints from Israel

Social Media, Public Diplomacy, Foreign Affairs, Military Psychology, and Religious Persuasion Perspectives

Ron Schleifer is a senior lecturer at Ariel University, Israel. His most recent book, Perspectives of Psychological Operations (PSYOP) in Contemporary Conflicts, was recently reprinted in paperback (“A thoughtful book, Recommended.” Choice).

Jessica Snapper is a security analyst specializing in asymmetric warfare and national security policy.

A rabbi, a priest, a politician, public servants, a military officer, a student activist and a social media consultant are gathered in this book to discuss the incomprehensible situation of Israel’s faltering public image.

Rabbi Berl Wine addresses the Jewish diaspora tradition and the lack of religious understanding of the realities of running a sovereign modern state. Pastor Jorgen Bühler discusses the Christian Protestant pro-Israel perspective. Dr. Meron Medzini, the biographer of Golda Meir, sets out the state’s early policy toward propaganda. Dr. Moshe Yegar, a former deputy director in the Israeli foreign ministry discusses the time when Public Diplomacy was abolished in the ministry by president, Shimon Peres. Danny Seman, formerly a head of Government Press Office, tells of his experiences of working for the government without government backup. Barak Raz of the IDF Spokesman Unit gives the military angle. Yigal Palmor, a former spokesman for the Foreign Ministry, sets out Israeli foreign policy objectives. Yossi Sarid, former senior minister and media personality, provides analysis of hasbara (public diplomacy) in an international perspective. David Olesker, a leading authority on global campus activism, gives a historical survey of anti-Israel campus activities. Eva Rosenstein and David Abitbol discuss professional media and social media perspectives of pro Israel advocacy.

Ron Schleifer and Jessica Snapper set out to rectify Israel’s international image, through better understanding of historical and contemporary policy, and the political/religious/military philosophy behind the different approaches over the years, presenting media and psychological mechanisms of motivating a more resourceful approach to this increasingly necessary aspect of Israeli statehood.

Hardback ISBN: 978-1-84519-672-1
Hardback Price: £50.00 / $65.00
Release Date: January/February 2015
Page Extent / Format: 192 pp. / 229 x 152 mm
Illustrated: No



Chapter One – David Olesker: “The Advocacy Perspective”

Chapter Two – Simon Plosker and Yarden Frankl: “The Media Monitoring Perspective”

Chapter Three – Barak Raz: “The Military Perspective”

Chapter Four – Danny Seaman: “The Government’s Perspective”

Chapter Five – Meron Medzini: “The Past Public Diplomacy Perspective”

Chapter Six – Yigal Palmor: “Today’s Foreign Affairs Perspective”

Chapter Seven – Moshe Yegar: “The Past Foreign Affairs Perspective”

Chapter Eight – Rabbi Berel Wein: “The Religious Jewish Perspective”

Chapter Nine – Jurgen Buhler: “The Religious Christian Perspective”

Chapter Ten – Yossi Sarid: “The Political Perspective”

Chapter Eleven – Tamir Sheafer: “The Academic Perspective”

Chapter Twelve – Eva Rosenstein: “The Professional Perspective”

Chapter Thirteen – David Abitbol: “The Social Media Perspective”


Interviews with 14 influential thinkers and practitioners in Israel shed light on the reasons behind Israel’s negative image on the international stage and in international media. Those interviewed include Jewish and Christian religious and political leaders, activists, public servants, journalists, bloggers, professors, and practitioners in Israel’s Ministry of Foreign Affairs. They offer perspectives on advocacy, media monitoring, past and present foreign affairs, and social media.

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